When I went to school to be an interior designer, it never crossed my mind that for the next 12 or so years of my life, I would spend a good portion of that time explaining what it is I DO. I think as designers we take for granted or assume that people know what our job entails. I was recently inspired by an article that Tom Beasley wrote on his blog pertaining to this very subject. In addition to this articles points, I think it is also very important for consumers/potential clients to know how valuable our creativity is. If it wasn't valuable then no one would ever hire us for help. Our intellectual property is worth it's weight in gold. And the more years a designer has, the more valuable that gold is. (keep this in mind when you are evaluating a green pea fresh out of school at $25 an hour versus a seasoned designer of 10 years who charges $100) Fees are all relevant to level of experience, and competency. For example, a few years ago a green pea that I was mentoring came to me and said she wanted me to take over one of her projects. Unsure of the reasoning I contacted the client. They were exasperated. After 10 hours of work with her they felt they has accomplished nothing. I went in, determined the issues, developed a plan, set up my trades and solved the problem, all in 2 hours. So at first glance I may seem more expensive, but my competency saves you time and money.
Not only do we evaluate blueprints, specify fixtures, meet with builders, architects, and cabinet makers, build space plans, select furniture, design window treatments, select fabrics, choose paint, evaluate reflective ceiling plans, act as purchasing agents,... and many other services- at the end of the day, we creatively and cohesively put together an original vision, unique only to your home.
When my mama comes to town she always comes to the office with me. (she has no choice) She is completely taken away at hard we work, and how many INFINITE details we take care of in my office, to make your house into a home. "I could NEVER do what you do!" she says to me. "Well, I could never do what YOU do!" I say to her. (she is an E.R. Nurse.yucky!)
I know that interior design mystifies a lot of people. I know that creativity eludes many people. But what we do is pure magic. (can you hear the angels singing?) When you approach us with your project, it is as if we are looking at a blank canvas full of potential. Often times we can see that project six to eight months down the road completed in all it's glory and beauty.
Interior design is an art form. It takes great talent, consideration, and organization to do what we do, and it is a business. Our time is valuable, and our ideas are our enterprise. We do what we do because we love it, and the creativity keeps us alive. But remember that the intellectual property that we hold is not just for good merit. What is it that we do, you ask? We are entrepreneurial tycoons, promoting and dealing our trades, multi tasking, design mavens that hustle on your behalf to twist, tweak and skillfully accomplish with absolute expertise ~ design magic! So that when you start your day, and end your day, there is a smile on your face because your home makes you genuinely happy!